5 Tools to Save You Time, Money and Sanity

Non-profit professionals, entrepreneurs and small business owners alike have to be lean. I’ve talked about this before: we have to learn to do more with less, all the while not compromising our work ethic and the final product. Let’s be honest – that’s not easy.

Last week, I wrote a piece for the Orlando Chapter of Young Non-Profit Professionals Network’s monthly enewsletter.  I’ve talked about writing for other publications before and the importance of sharing your knowledge with your target audience, and this was a perfect way to connect with peers.

ynpn logo

If you’re looking for 5 easy tools to make your life a bit easier, check out the piece here.

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.

 

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Recognizing Your Donors (with Love and Hearts!)

I’m a big advocate of donor recognition in the non-profit world.  (The same goes for customer loyalty recognition in the for-profit world, of course!)  I learned years ago, and it remains true, that a donor doesn’t truly feel thanked until they’re recognized seven different ways.

Yes. Seven.

And the number one reason  a donor stops contributing to a non-profit isn’t because they start donated somewhere else.  It’s because they don’t feel the organization appreciates their support.

So, in the quest of donor recognition, consider these tactics shortly after a gift:

  • A personalized phone call
  • A personalized email
  • Recognition in your event’s next printed program
  • A hand-written note
  • Tickets to an inexpensive, upcoming event
  • Recognition on your organization’s website
  • And, one of my favorites: a donor wall
Vday- Heart donor wall

The major donor recognition wall at the entrance of Bethesda Memorial Hospital in Boynton Beach, Florida. On a side note, they saved my grandfather’s life this December after he suffered a heart attack.

The major donor wall at the Garden Theatre in Winter Garden, Florida.

The major donor wall at the Garden Theatre in Winter Garden, Florida.  In case you weren’t aware, there’s a strong citrus theme in Orange County.

I’d love to hear your ideas: How do you thank your donors?

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.

 

Speaking at Pookie’s RescueFest tomorrow

Last year, I was invited by Centers for Animal Therapies to speak on “Fundraising For Your Animal Non-Profit” at Pookie’s RescueFest, located here in Central Florida.   The crowd of intelligent, hard-working founders of rescues was incredibly engaged and interested, and I was able to combine my passion of pets and non-profits.

This year, I’ve been invited back to speak on “Social Networking to Market and Enhance Your Business,” open not only to founders of rescues but also anyone who has adopted a pet themselves.

(On a side note: The Leone Company actually established its first client from a similar lecture!)

See below for a short video from last year!  After all, how can you NOT love puppies?

Video by Henry Maldonado

And, if you’d like to join me in Lake Lily Park tomorrow at 1:30 p.m., you can see the full list of speakers here.

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.

My Voice- WMFE

In the midst of a busy season, I neglected to post the spot I had recorded for WMFE 90.7 FM.  (Something I would never allow my clients to do!  Shout your accomplishments, press and community involvement from the rooftops!)

As you know, I got my start with Central Florida’s NPR affiliate.  (That’s where I met Ani, who I’ve talked about here, when I was interviewed about friendships in the workplace.)  Ultimately, that’s where I learned so much of what I bring to the table to day, as non-profits often force young professionals to grow quickly.

Want to hear what I had to say about professional growth in Central Florida?  Listen to the spot here: “My Voice: Professional Growth.”