5 Tools to Save You Time, Money and Sanity

Non-profit professionals, entrepreneurs and small business owners alike have to be lean. I’ve talked about this before: we have to learn to do more with less, all the while not compromising our work ethic and the final product. Let’s be honest – that’s not easy.

Last week, I wrote a piece for the Orlando Chapter of Young Non-Profit Professionals Network’s monthly enewsletter.  I’ve talked about writing for other publications before and the importance of sharing your knowledge with your target audience, and this was a perfect way to connect with peers.

ynpn logo

If you’re looking for 5 easy tools to make your life a bit easier, check out the piece here.

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.



Recognizing Your Donors (with Love and Hearts!)

I’m a big advocate of donor recognition in the non-profit world.  (The same goes for customer loyalty recognition in the for-profit world, of course!)  I learned years ago, and it remains true, that a donor doesn’t truly feel thanked until they’re recognized seven different ways.

Yes. Seven.

And the number one reason  a donor stops contributing to a non-profit isn’t because they start donated somewhere else.  It’s because they don’t feel the organization appreciates their support.

So, in the quest of donor recognition, consider these tactics shortly after a gift:

  • A personalized phone call
  • A personalized email
  • Recognition in your event’s next printed program
  • A hand-written note
  • Tickets to an inexpensive, upcoming event
  • Recognition on your organization’s website
  • And, one of my favorites: a donor wall
Vday- Heart donor wall

The major donor recognition wall at the entrance of Bethesda Memorial Hospital in Boynton Beach, Florida. On a side note, they saved my grandfather’s life this December after he suffered a heart attack.

The major donor wall at the Garden Theatre in Winter Garden, Florida.

The major donor wall at the Garden Theatre in Winter Garden, Florida.  In case you weren’t aware, there’s a strong citrus theme in Orange County.

I’d love to hear your ideas: How do you thank your donors?

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.


Speaking at Pookie’s RescueFest tomorrow

Last year, I was invited by Centers for Animal Therapies to speak on “Fundraising For Your Animal Non-Profit” at Pookie’s RescueFest, located here in Central Florida.   The crowd of intelligent, hard-working founders of rescues was incredibly engaged and interested, and I was able to combine my passion of pets and non-profits.

This year, I’ve been invited back to speak on “Social Networking to Market and Enhance Your Business,” open not only to founders of rescues but also anyone who has adopted a pet themselves.

(On a side note: The Leone Company actually established its first client from a similar lecture!)

See below for a short video from last year!  After all, how can you NOT love puppies?

Video by Henry Maldonado

And, if you’d like to join me in Lake Lily Park tomorrow at 1:30 p.m., you can see the full list of speakers here.

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.

Writing for Orange Appeal Magazine

Sometimes, my posts offer incredible insights into my life (like this one, right after we lost Janee). Other times, I offer tips on some of my favorite tools (like my post about HARO, HighriseHQ and Mint).  But today, as I’m traveling to Las Vegas, I simply wanted to share my most recent published work in Orange Appeal magazine’s “Women to Watch” section.

Orange Appeal January Cover

See my piece on Flora Maria Garcia, executive director of United Arts of Central Florida, here.

See my piece on Barbara Hartley, executive director of Orlando’s Downtown Arts District, here.

Chosen to write these two pieces because of my connections with the Orlando arts community, it was a pleasure to work with both Barbara and Flora Maria.  Writing is something I absolutely love to do, so connecting my two passions was a great opportunity to learn from two incredibly influential women.

Follow me on Twitter: @marashorr and @theleoneco

Follow The Leone Company on Facebook here.

3 Tips: Making a Difference in the New Year

Happy New Year!

It’s no secret we often make New Year’s resolutions around becoming better people.  (I blogged about this last year as well… here.)  Whether it’s fine-tuning something old or creating something new, volunteering is on the top of that list.

Orange Appeal- Philanthropy

I’m sharing a piece I wrote for Orange Appeal magazine, published in November around Central Florida’s National Philanthropy Day event.  (This was my second year as part of the committee, and, once again, I was honored to be a part of such an incredible group of fundraising professionals.)

Check out my three tips on how to become a star volunteer for the organization you dream about assisting.  And, let me know if there’s anything else you would add below!

And remember, you can always see more of my published pieces here.

Like my blog posts?  You can always find more great content when you “like” The Leone Company’s Facebook page here!