Recognizing Your Donors (with Love and Hearts!)

I’m a big advocate of donor recognition in the non-profit world.  (The same goes for customer loyalty recognition in the for-profit world, of course!)  I learned years ago, and it remains true, that a donor doesn’t truly feel thanked until they’re recognized seven different ways.

Yes. Seven.

And the number one reason  a donor stops contributing to a non-profit isn’t because they start donated somewhere else.  It’s because they don’t feel the organization appreciates their support.

So, in the quest of donor recognition, consider these tactics shortly after a gift:

  • A personalized phone call
  • A personalized email
  • Recognition in your event’s next printed program
  • A hand-written note
  • Tickets to an inexpensive, upcoming event
  • Recognition on your organization’s website
  • And, one of my favorites: a donor wall
Vday- Heart donor wall

The major donor recognition wall at the entrance of Bethesda Memorial Hospital in Boynton Beach, Florida. On a side note, they saved my grandfather’s life this December after he suffered a heart attack.

The major donor wall at the Garden Theatre in Winter Garden, Florida.

The major donor wall at the Garden Theatre in Winter Garden, Florida.  In case you weren’t aware, there’s a strong citrus theme in Orange County.

I’d love to hear your ideas: How do you thank your donors?

Follow me on Twitter: @marashorr and @theleoneco.

Follow The Leone Company on Facebook here.



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