Dedicating Time for Company Growth

Several months ago, most likely through on a recommendation from a fellow friend in the industry, I came across Spin Sucks, Gini Dietrich’s blog, coined as “Professional Development for PR and Marketing Pros.”  Instantly, I was hooked.  I subscribe and read it daily, and even found myself discussing her blog posts with fellow PR friends like we knew Gini personally.  (Okay, mainly, my friend Christina.)

But lately, one of Gini’s posts, “Working On Your Business, Not In It,” has me thinking: I need to be focusing more time on building my business while not dedicating less time to my clients.  My blog posts don’t come as frequently as they used to; there’s no good excuse for my having gone three weeks since my last post.  My website needed a bit of tweaking, things that, a month after they’d been posted, looked a bit “off” to me.  You know, a bit of light housekeeping that will make all the difference.  And maybe, just maybe, I might get around to actually using my Twitter account again one day.  (It’s @marashorr, in case that day happens soon!)

As I set out to do more, I would love suggestions.

What would YOU like to read about?  How would YOU love to see The Leone Company grow?  Feel free to leave a comment below.  

And remember… if you love this blog (which will go back to regular postings now!), send it along to a friend.  Repost it on Facebook.  Encourage your friends to sign up!  (I’m happy to pass along the favor in the future 🙂


12 thoughts on “Dedicating Time for Company Growth

    • marashorr says:

      Thanks so much, Gini! I’ve been a huge fan of your blog for a few months now, and you’re absolutely inspirational. That, and I want to see your shoe collection 😉

      • Gini Dietrich (@ginidietrich) says:

        LOL! My shoe collection has been in dire need of needing some new additions in the past 18 months. Stupid economy.

        Now that I’ve had a few minutes to totally read this, I have only one piece of advice: Write before you do anything else, if you want your blog to take off. It’s the very first thing I do every morning. Well, no. I feed and walk Jack Bauer. Then I write. Then I brush my teeth. Then I ride my bike. Then I go about my day. That way there isn’t a single interruption and I have only myself to blame if I don’t blog.

        Well, wait. I have a second piece of advice, and I said this in my blog post: Make an appointment with yourself to work on the business. I started on Friday afternoons – 1-5. Then I added the morning. I get a TON of work done on Fridays and it’s all for the business. Not for clients. Not for staff. For the business. Trust me, you’ll feel guilty about it at first. But don’t break the date with yourself. Not for anything.

      • marashorr says:

        Gini, LOVE the advice. I’m admittedly guilty of the “first thing in the morning iPhone e-mail check.” You know, the one that we all do with only one eye open. But perhaps the solution is curbing that habit and, instead, writing instead! And I’m absolutely instituting time to work on The Leone Company one day a week. It’s mandatory 🙂 Thanks!

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