Months ago, Geben Communication’s Heather Whaling (@prtini) introduced me to a listserv that I’ve come to love. “Help a Reporter Out,” known as HARO, is a site that allows journalists, bloggers and authors to connect with sources for particular stories, deliverying the leads directly to your Inbox. Deadline driven, this site, when used properly, can work PR magic for you, your organization, or your clients.
Sign up. Stat.
Then, check out a few tips on the best ways to use HARO effectively to make sure your pitch is heard. Although lots of great sites offer them, a few of my favorites are by Heather herself, here, and another by Costa Devault’s Doreen Overstreet (@DoreenO), here.