Anyone that knows me knows that I love finding new ways to make my lifestyle a little bit greener. I’m the homeowner that has most appliances on power strips, with my toaster oven remaining unplugged the majority of the day. I’m the employee who votes for recycled copy paper and, at my previous company, even helped our team research a recycling company that turned out to be CHEAPER than the trash removal service we used at the time. So, imagine my surprise when, months ago, I came across Nike’s Reuse-A-Shoe Program, which collects old, worn-out athletic shoes for recycling, transforming them into Nike Grind, a material used in creating athletic and playground surfaces as well as select Nike products. Sneakers of any brand can be taken to any U.S. Nike retail location or sent into the center itself.
I commend any organization that finds ways to go green, whether something simple (use the other side of your outdated flyers for scrap paper…and then recycle them, or send back ink cartridges to be refilled) or something large, just like Nike’s Reuse-A-Shoe Program or WMFE’s Mister Rogers’ Sweater Drive, in which Central Florida’s PBS and NPR affiliate collected used sweaters and jackets donated by the community for those in need last month.
So I challenge you: what can YOU do as a business to make life a little greener in 2011?